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THE DESIGNERS // How ARTËMER was born
THE DESIGNERS // How ARTËMER was born
ARTËMER is the serendipitous result of several concurrences. The most important one was that the two of us fell in love. When we started our jewelry business, we were a fresh young couple craving to spend each and every day together. We both graduated from the Art and Design Academy. Tomer worked as jeweler following his training and Tanya graduated as a video artist and worked for a start-up company.
We lived in Tel Aviv and spent our early mornings at the beach, but then had to go our separate ways to do our jobs and ended up spending most of the day apart. When Tomer was fired from his job (eek), he began working on Tanya’s engagement ring instead of searching for another job as a jeweler. That ring turned out to be the very first piece in our line of engagement rings.
We like simple and clean lines in jewelry and insisted that our products are of the highest quality possible. The minimalism of our designs became a sensation: a courageous opposition to the mainstream product made by local brands. The balanced lines of our jewelry reflected our emotional state of being happy and in love! Our brand is the product of our love.
When starting out, we worked hard from morning until nightfall, but we were euphoric: it was just the two of us and we were living our dream. We felt like the wealthiest people on the planet, the masters of our time and destiny.
Today, we believe that as a couple, we were able to create a product that speaks to our clients hearts, because they too are young people in love, and like us, they are interested in an alternative product that will gently and honestly express their engagement intentions.
